China Construction Bank (CCB) marketed ‘Barbie Cards’ with Mattel. This lady-oriented series of credit cards are classified as ‘classic card’, ‘golden card’ and ‘platinum card’ with 4 kinds of faces. Besides beautiful card faces, those card holders are granted to get double-integral reward when using in department stores, hairdressing, catering, gym or movie theatre, while the consumers can exchange the integral into Barbie gifts.