Part One: Toy Retail in Department Stores
1.  Description of surveyed stores
2.  Toy sales in 2009
3.  Changes of selling space for toys
4.  Toy brands
5.  Sales per square meter of selling space
6.  Sources of products
7.  The hot seasons on toys
8.  Toy consumer groups in department stores
9.  Factors which affect consumer behavior     
Part Two: Toy Retail in Department Stores (First Tier Cities)
1.  Toy sales in 2009
2.  Selling space for toys
3.  Sales per square meter of selling space
4.  Toy brands
5.  Hot sale categories & items
6.  Toy consumer groups in department stores
7.  Factors which affect consumer behavior
8.  Retail market in first tier cities
Part Three: Toy Retail in Department Stores (Second Tier Cities)
1.  Toy sales in 2009
2.  Selling space for toys
3.  Sales per square meter of selling space
4.  Toy brands
5.  Hot sale categories & items
6.  Toy consumer groups
7.  Factors which affect consumer behavior     
Part Four: Toy Retail in Department Stores (Third Tier Cities)
1.  Toy sales in 2009
2.  Selling space for toys
3.  Sales per square meter of selling space
4.  Toy brands
5.  Hot sale categories & items
6.  Toy consumer groups in department stores
7.  Factors which affect consumer behavior

For further inquiry regarding the report, please contact China Toy Association via cta@toy-cta.org or call us at 0086-10-66012030-225.