1. Overall information on the surveyed samples
The survey on China toy consumption was conducted online among consumers who had bought toys within two months. 3500 survey samples were collected from the first and second tier cities all around China in proportion to local population.
2. Basic information of the surveyed consumers
- Ages
- Genders
- Geography
- Education backgrounds
- Family income
- Demands for buying
3. General profile of children from surveyed families
- Ages of children
- Demands for buying vs. ages of children
- Genders of children
4. Consumers’ behavior
- Toy categories
- Overview
- Difference between male and females consumers
- Toy prices
- Overview
- Difference between male and females consumers
- Consumers’ consideration on product aspects
Product appearance; Quality; Brand popularity; Function; Price; Safety
- Shopping places
Department stores; Super/Hyper markets; Toy chains; Internet; Toy, hobby & game retailers; Wholesale markets
- Overview
- Shopping places vs. consumers’ ages
- Shopping places vs. family income
- Frequency of buying within a year
5. Actual purchase of toys vs. different ages of children
- Actual purchases for children aged 0-12 months
- Actual purchases for children aged 1-3 years
- Actual purchases for children aged 3-6 years
- Actual purchases for children aged 6-12 years
6. Top toy brands of different categories purchased by consumers
- Consumers’ brand consciousness
- Top brands for toys
- Top brands for baby and infant toys
- Top brands for plastic and electronic toys
- Top brands for baby strollers and ride-ons
- Top brands for learning games
- Top brands for license toys
7. Most popular brands recognized by consumers
- Most popular brands for baby and infant toys
- Most popular brands for educational toys
- Most popular brands for plastic and electronic toys
- Most popular brands for dolls
- Most popular brands for model & hobby products
- Most popular brands for baby strollers and ride-ons
- Most popular brands for electronic learning systems
8. Actual purchases of licensing toys
Disney, Transformers, Teletubbies, In the Night Garden, SpongeBob Square Pants, Tom & Jerry, Thomas, Ultraman, Hong Mao Lan Tu, Pleasant Goat & Big Big Wolf, Kaku, Tian Yan, Journey to the West, Jiang Toon, Mole, Club Fish
Brand names surveyed:
Baby and infant toy: Fisher Price, Smoby, Auby, Little Tikes, Chicco, Simba, Dickie, Hasbro, Lego, Toyroyal, Itty Bitty, Dove, Starmoon, K’sKids, Playwell, ForU, Lalababy
Educational toy: Lego, Transformers, Mega Bloks, Sega, Geomag, Peg Perego, Monopoly, HABA, Touda, Eichhorn, Hape, Intex, Daseng, Muma, Hongji, Muwanshijia, Banbao, SLUBAN, Peipeile, Play-Doh, Eric
Plastic and electronic toy: Takara Tomy, Schleich, Auldey, Lung Cheong, Starmoon, Silverlit, Huawei, Huanqi, Disga, LOONGON, Qunxing, Bright Spring
Doll: Barbie, Kurhn, Deesha, Ddung, Licca, Blythe, Lucy, Lelia
Model & hobby product: Siku, Big, Hot Wheels, Matchbox, Blue Box, Bandai, Thundertiger, Sunnyside, Piko, Maisto, Bachmann, Rastar
For further inquiry regarding the report, please contact China Toy Association via cta@toy-cta.org or call us at 0086-10-66012030-225.
|
