The survey on Toy Retail was performed among department stores located in 1st, 2nd and 3rd tier cities nationwide, required with toy selling space over 100㎡ or toy sales per square meter more than 10 000RMB/㎡.
1. Description of surveyed stores
- Distribution of the surveyed stores
- Business nature of the department stores
- Operating models with suppliers on toy sales
- Selling space for toys in 2009
- Toy sales value in 2009
6) Sources of products supply
2. Toy sales in department stores
- Overall changes of Selling space for toys in 2010 vs. 2009
- Toy sales value in 2009
- Sales per square meter of selling space
- Brand presentation
- Top 10 brands best sold in department stores
- Best selling price
- Shares of sales value vs. holiday shopping
3. Baby strollers retail in department stores
- Presentation in department stores
- Selling space
- Sales value
- Sales per square meter
- Brand Presentation
4. Learning games retail in department stores
- Presentation in department stores
- Selling space
- Sales value
- Sales per square meter
- Brand Presentation
Brand names surveyed:
Fisher Price, Barbie, Hot Wheels, Matchbox, Transformers, Play-Doh, Nerf, Spiderman, Play Skool, Monopoly, Little Poly, StarWar, Lego, Tomy, Takara Tomy, the Three Kingdoms, SMOBY, Little Tikes, Chicco, Tolo, Dickie, Peg Perego, Ddung, Blythe, Mega bloks, HAMA, Alex, HABA, SIKU, Touda, Eichhorn, HaPe, Bandai, Maisto, Piko, Bachmann, Peipeile, Eric, Blue Box, Toyroyal, Simba, ForU, Schleich, Itty Bitty, Sega, Geomag, Auby, Dove, Starmoon, K’sKids, Playwell, Lalababy, Kayee, Kurhn, Deesha, Licca, Auldey, Lung Cheong, Silverlit, Huawei, Huanqi, LOONGON, Qunxing, Intex, Daseng, Muma, Hongji, Muwanshijia, Banbao, SLUBAN, Rastar, Ling Dong, Disney, Hellokitty, Teletubbies, Thomas, Ultraman, Pleasant Goat and Big Big Wolf,, In the Night Garden, Hong Mao Lan Tu, Sponge Bob Square Pants, Mung Beans, Mole Club Fish, Net Kid
For further inquiry regarding the report, please contact China Toy Association via cta@toy-cta.org or call us at 0086-10-66012030-225.
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